Cinemark Offers Free Popcorn to "Connections" Members on Friday, October 21st

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Loyalty Program Members Rewarded with Second National Giveaway

Guests Encouraged to Launch the Cinemark App and Sign Up for Before They Arrive at Theatres

PLANO, Texas--(BUSINESS WIRE)-- In response to the success of the initial "Free Popcorn Friday" offer and to thank its members for making Cinemark Connections one of the best loyalty programs in the industry, Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, will offer members a free medium popcorn on Friday, October 21 in all its theatres across the United States. Current members and those who sign up on-the-spot can take advantage of the free popcorn offer by visiting a Cinemark location anytime on October 21.

“Our free popcorn giveaway is just another way for Cinemark to say 'thank you' and reward our loyal and new Connections members on-the-spot,” commented James Meredith, SVP, Head of Marketing and Communications. “Connections members can enjoy a free Cinemark popcorn while taking in this weekend's most anticipated movies, BOO! A MADEA HALLOWEEN, OUIJA: ORIGIN OF EVIL or JACK REACHER: NEVER GO BACK.”

Cinemark Connections is a free app-based loyalty program that gives patrons special food and beverage offers and unique experiential rewards, including one-of-a-kind gifts, trips, content, contests, screenings, digital downloads and games. Guests can also use CineMode and earn points for being courteous during movies. To learn more about Cinemark Connections, go to www.cinemark.com/connections. Customers can download the Cinemark app and sign up for Cinemark's Connections Loyalty Program in minutes.

ABOUT CINEMARK HOLDINGS, INC.

Cinemark is a leading domestic and international motion picture exhibitor, operating 522 theatres with 5,888 screens in 41 U.S. states, Brazil, Argentina, and 13 other Latin American countries as of June 30, 2016. For more information, go to investors.cinemark.com.

Cinemark Holdings, Inc.
Bryan Jeffries, 972-665-1090
Director of Marketing
communications@cinemark.com

Source: Cinemark Holdings, Inc.

Released October 19, 2016